Foreword by Tony Guerion, CEO, Cellhire Group
The Internet of Things (IoT) is the driving force of technological innovation, with a network of interconnected devices and sensors, it has the potential to reshape industries and create new possibilities.
With the sunsetting of legacy networks, such as 2G, 3G & PSTN, the need for data connectivity technologies is increasing.
Managed Service Providers (MSPs) can position themselves to take advantage of the increased demand for connectivity. While they already support their IT customers by delivering network and cybersecurity solutions, MSPs can incorporate IoT connectivity as part of their offering and support both new and existing customers by delivering IoT connectivity solutions.
This article examines the importance of MSPs being at the forefront of the adoption of IoT connectivity and addresses the need for managed IoT solutions to stay ahead of competition.
Jump to section
- What opportunities does IoT connectivity present for MSPs?
- Why are your customers adopting IoT connectivity?
- What are the benefits to MSPs in offering IoT connectivity?
- How can MSPs lead the IoT innovation within the business landscape?
- Why MSPs choose Cellhire
- What is an MSP?
- What does a telecom managed services provider do?
- How to choose a managed service provider?
How to get started in IoT connectivity as an MSP
The adoption of IoT connectivity can be overwhelming for businesses with complexities that include ensuring compatibility with various communication protocols, determining the appropriate level of data encryption and privacy measures, addressing regulatory compliance requirements, and establishing reliable methods for remote device management and maintenance.
As a result, these adopters can typically turn to third parties to support them in identifying the right connectivity solution to meet their specific needs.
Managed Service Providers already are a go-to source for other technological developments and requirements. By including IoT connectivity as part of your offering, you can unlock new opportunities to win more business and secure more valuable projects while retaining your customers.
Why are your customers adopting IoT connectivity?
Managed IoT connectivity solutions offer a multitude of benefits that resonate with your customers across various sectors. The ability to seamlessly connect devices, collect real-time data, and derive actionable insights allows your customers to make data-driven decisions and improve their processes.
By adopting IoT connectivity, your customer can expect to see the following benefits:
Cost reduction
- Improved resource allocation and streamlined processes
- Automated tasks and minimised manual intervention
- Reduced operating expenses and improved cost-efficiency
Improved efficiency
- Real-time monitoring and control of devices and processes
- Ability to identify inefficiencies and bottlenecks promptly
- Automated workflows and improved asset management
Customisable solutions
- Integration with existing IT systems to meet specific business requirements
- Flexibility and scalability for diverse use cases across sectors
Security measures
- Robust security measures such as encryption and access controls
- Regularly updated security protocols to mitigate cyber threats
- Protection of sensitive data and compliance with industry regulations
Competitive advantage
- Differentiation in the market by using real-time data insights
- Enhanced customer experiences and the ability to offer innovative products or services
- Outperformance of competitors and establishment of industry leadership
Remote monitoring and management
- Ability to monitor and manage devices or processes remotely from anywhere at any time
- Proactive maintenance and reduced downtime
- Enhanced operational flexibility and improved responsiveness to customer needs
By leveraging data enabled through IoT connectivity, businesses can gain valuable insights into customer behaviour, personalise their services, and deliver unique experiences that encourage loyalty and growth.
What are the benefits to MSPs in offering IoT connectivity?
Diversification of service offerings
Offering end-to-end IoT connectivity solutions, including planning, deployment, management and security of IoT devices and networks allows MSPs to expand their service portfolio as the demand for managed services increases. This attracts a broader clientele and enables MSPs to adapt to the evolving needs of their clients looking for integrated solutions for their IT and IoT requirements.
Addressing critical needs for businesses
The increasing number of connected devices also raises security concerns. MSPs who specialise in providing robust security solutions for IoT, including encryption, access control, and threat detection, address a critical need for businesses and can position themselves as trusted advisers capable of navigating the complexities of this technology.
Revenue growth opportunities
The growing IoT market presents significant revenue opportunities for MSPs. By offering IoT connectivity, MSPs can tap into a lucrative market, especially as businesses seek assistance in managing their increasingly interconnected devices. As businesses have unique IoT requirements based on their industry, scale, and specific operational needs, MSPs can provide tailored IoT solutions that align with individual business objectives to generate further revenue.
Competitive edge
Offering IoT connectivity positions MSPs at the forefront of technology trends. This not only attracts new customers but also helps retain existing ones by providing future-proofed solutions aligned with evolving business needs.
How can MSPs lead the IoT innovation within the business landscape?
Through the expansion of service portfolios to include IoT connectivity, MSPs are appealing to a wealth of potential customers and maximising their own revenue streams to ensure seamless integration with their customer’s existing IT infrastructure.
Leading MSPs are making strategic investments in specialised IoT expertise, forming partnerships with IoT platform providers like Cellhire, and implementing robust security measures to offer comprehensive managed IoT solutions.
Collaborating with MSPs allows businesses to leverage their expertise and experience to overcome challenges associated with IoT adoption such as the multitude of devices, protocols, and platforms involved. MSPs that provide a management framework and guarantee smooth connectivity, device provisioning, and continuous monitoring and maintenance will emerge as optimal partners. This enables businesses to concentrate on their core capabilities while securing the benefits of IoT connectivity.
Why MSPs choose Cellhire
Cellhire is a leading telecoms provider that offers mobile communications, IoT services, eSIM, and data connectivity to partners worldwide. Partnering with Cellhire allows MSPs to offer customers connectivity that meets the demands of critical IoT solutions.
With access to our white-label SIM management platform, IoT-grade SIMs, and flexible commercials, MSPs can put their trust in Cellhire’s secure IoT solutions. MSPs can take advantage of Cellhire’s local, global & multi-network data to help create more conversations, deliver more services, and ultimately secure new revenues.
Key benefits of partnering with Cellhire
- Access to 430+ networks in 191 destinations
- Robust security with static IP, L2TP, SSL VPN, and IPSEC options
- Unsteered solutions to ensure connectivity to the strongest network available
- Competitive commercials that improve margins consistently across the UK & EU
For our readers who are unfamiliar with the term Managed Service Provider (MSP), this section of the article offers a concise introduction to the concept, its relevance in the telecommunications sector and guidance on how to select the right provider for your business needs.
What is an MSP?
Managed services providers (MSPs) are organisations that remotely manage a customer's information technology infrastructure and end-user systems on a proactive basis. They offer a wide range of services—from network monitoring and cybersecurity to cloud services and data connectivity. This enables businesses to focus on their core activities while relying on expert support for their technical needs.
What does a telecom managed services provider do?
A telecom managed services provider specialises in delivering tailored telecommunications solutions. These providers oversee the planning, deployment, and management of telecom networks, ensuring seamless connectivity, robust security, and optimal performance. They help businesses manage their voice, data, and internet services, thereby reducing downtime and improving overall efficiency.
How to choose a managed service provider
When choosing a managed service provider, you should consider the following:
- Expertise & experience: look for a provider with a proven track record in your industry and one that has strong technical expertise.
- Service portfolio: ensure they offer comprehensive services; including proactive monitoring, cybersecurity, and scalable solutions - that align with your business needs.
- Reliability & support: check their customer support capabilities, response times, and the robustness of their service level agreements.
- Reputation & references: seek customer testimonials and case studies to gauge reliability and performance.
- Flexibility & scalability: choose a provider that can adapt as your business grows and evolving technology demands change.
This approach will help ensure that your chosen MSP is a strategic partner capable of delivering the support and innovation your business requires.
For more information, contact us, and a member of our team will reach out to you. Click to read more about MSPs: Cellhire IoT Connectivity for Managed Service Providers or download our whitepaper here.
